前BBC记者赴我院演讲 畅谈媒体多元性

发布人:管理员 发布日期:2014-11-05

前BBC记者赴我院演讲 畅谈媒体多元性

       9月30日,前BBC记者、现任英国媒体多样性研究所(Media Diversity Institute,简称MDI)执行主任的Milica Pesic女士受邀访问中山大学传播与设计学院,与我院张志安院长、李艳红副院长、王海燕副教授等举行会谈,共商未来双方在促进媒体以更加公平的视角报道社会弱势群体等方面的合作可能性。会谈之前,Pesic女士还就媒体多样性在西方国家的实践发表演讲,受到师生热烈欢迎。

以下为本院13级同学王舒妤、黄福忠的报道:

        Milica Pesic女士的讲座围绕“媒体如何促进社会多元群体发声”这一主题展开。Pesic女士分别以多元社会的模式与媒体的职责作为切入点,并结合自己多年的媒体从业经历和社会中各类案例巧妙地道出了两者的联结点,即媒体应当有发现社会多样性的眼力,并尽力履行自身服务公众的义务。

       多元化的社会长什么样?在同学们对常见的美国“大熔炉”模式与加拿大“沙拉碗”模式进行简单解释过后,Pesic女士补充了自己所生活之地——英国的特殊文化融合模式:“在英国,不同文化社群过着独特却与其他社群相对独立的生活。这就造成了一个问题:如果人们彼此不能了解对方的文化社群,真的能组成一个多元文化的国家吗?”结合欧盟发布的数据,Pesic女士给出了自己的解读:“既然媒体是当下人们最常接触的信息来源,那它就更加应该提供让人们了解彼此的开放空间。”

       媒体该如何在新闻、公关和宣传之间找准自身定位的关键点是大部分同学心中存在已久的疑问。Pesic女士仅用寥寥数词便点明答案:公正、准确、平衡与敏感是决定媒体是否负责的关键因素。

       为了增进同学们对“媒体如何促进多样化”的了解,Pesic援引了一个生动的例子:业界大头BBC在每天黄金时段新闻中就会尽量囊括不同社会群体的新闻以增强自身的新闻多样性和包容性,同样,BBC在采编人员的聘用上也强制执行一定的性别和族群比例。纵观整个行业,BBC在多样性这一点上是较为领先的。

       “在很多西方的报纸的版面上,你看到的常常都是六十岁的,有权有势的男性白人的形象。而你看到的女性形象,却是像《太阳报》上用以吸引消费者的裸体封三女郎这样的充满偏见的内容。”Pesic女士夸张且包含讥讽意味的话语在换来众人笑声后也发人深省。轻松一刻过后,Pesic女士顺应着对自己的讲座进行了总结:“Everyone has prejudice. Journalists have to continue learning.”

       在随后的问答环节中,同学们十分踊跃,大胆提出问题。一位本科大二的男同学对BBC的运营机制十分憧憬。然而Pesic女士道出了无奈的现实:带有偏见内容的广告往往是媒体机构得以存活的资金来源。

       另一位研究生提出的问题则更具有挑战性:在中国这样媒体自由不广泛的国家如何鼓励多元化?Pesic女士用埃及的例子间接回答了这个问题。“人们很聪明,他们通过普通百姓的口来讲故事。但有智慧的人就能显而易见地看出这些故事背后有什么。机智的记者要学会用巧妙的方式来讲述事实。”

      据了解,Pesic女士此前是一位经验丰富的媒体从业者,她曾在BBC、自由欧洲电台、塞尔维亚电视台等多家媒体工作,现任MDI的执行主任。

  

图片:Milica Pecis女士正在演讲,听众济济一堂。   摄影:贾嘉慧

MDI的官方网站对此次双方会谈的情况及初步达成的合作进行了报道:

MDI to Partner with Chinese University

Sun Yat-Sen University based in the capital of the most economically prosperous Chinese province, Guangdong, and the Media Diversity Institute (MDI) are to develop a joint Inclusive Journalism and Social Harmony Programme aimed at encouraging a culture and forum among the region’s media actors, journalism educators and civil society organizations, that will build awareness and capacity for greater social and cultural inclusion through responsible reporting on the region’s diversity. 

The partnership agreement was made during a two day visit by a MDI representative to the flourishing university, known for owning the world's fastest supercomputer Tianhe-2, worth almost half a million US dollars, as well as having the largest affiliated hospital system in China. Its School of Communication and Design is also the first university in China to establish a Civil Communication Research Center. 

The joint programme will be implemented by the University’s Public Communication Institute (PCI) and MDI. The PCI team, mostly academic staff of the University’s School of Communication and Design, is committed to promoting quality journalism, fairer communication, and a healthier public sphere. The joint programme will be in tune with PCI’s three focuses - civil society, media criticism and media & social justice. 

"MDI is the right partner for us, since we too, are concerned with the representation of women and disadvantaged social groups, such as minorities and migrant labourers in the media, as well as the working conditions of women journalists in the media industry", said the School’s Dean, Dr Zhang Zhian. 

Dr Zhang, the youngest Dean in China (and his team members of about the same age) insists gender awareness among the public, journalists, and policy makers could be achieved only if men and women work on the issue together. 

"MDI is very pleased and honored to be working with such committed, professional and young  members of Sun Yat-Sen University," says Milica Pesic, MDI Executive Director. "We share the same view that only responsible journalism – fair, accurate, balanced, sensitive and inclusive - can contribute to the harmony of society. It is a global need - as much in the West where tabloids are ‘massacring’ immigrants, Roma, or Muslims - as in China where the social stigma towards some marginalized groups,  such as single women regularly referred to by the media as ‘leftover women’, is an attitude massively shared by the media, state-owned or commercial," said Pesic. 

The programme will consist of study tours, workshops for academics, curricula development, seminars for journalists and NGOs, as well as scholarships for Chinese students to do Diversity and the Media Course, a joint MDI/University of Westminster MA. 

MDI’s strategic partner for work in China, UNESCO Beijing, has welcomed the new partnership and already expressed its willingness to contribute to the programme, in particular to the parts related to Media and Information Literacy, one of UNESCO’s flagship initiatives. 

Milica Pesic also met Sun Yat-Sen University journalism and communication students, introduced the MDI Inclusive Journalism programme, and discussed with them the challenges and success stories of the media in the countries where MDI has been operating over the last 15 years.

可参阅网址:

http://media-diversity.org/en/index.php?option=com_content&view=article&id=2852:mdi-to-partner-with-chinese-university&catid=15:mdi-news&Itemid=33